Florenart3 Project

FLORENART3 – Rinascimento digitale per la sostenibilità del contemporaneo (Digital Renaissance for contemporary sustainability)

To gain an understanding of the cultural signifiers of a country,you need to stay away from the beaten path that is the bread and butter of your regular tourist guide and dig deeper. This way you will find those traditional practices that have and still do define the specificity of a land. This is part of our approach to contemporary artistic creation: to start from – and thoroughly explore – the most typical crafts of our area, as a source of inspiration for the creation of new and contemporary art work.

In accordance with our mission, one of the many projects currently being completed by the Siena Art Institute, “Florenart3,” invites young artists, tourists and citizens to become protagonists and co-creators of contemporary Florence through an approach which combines art, digital manufacturing, computer programming and storytelling.

As a first step in the Florenart3 project, the Siena Art Institute and her sister school the Siena School for Liberal Arts selected a group of young Italian artists between the ages of 18 and 35 to participate in a residence between the cities of Florence, Prato and Siena.

Federica Murittu, Beatrice Beneforti, Federico Niccolai and Giuseppe Maria Mattei, led by young tutor Irene Lupi, young curator Valeria D’Ambrosio and artist Bernardo Giorgi, explored the marginal spaces and aspects overlooked by mass tourism and the stereotyped representation of the city-as-museum in these three locations. The chosen perspective was to map the traditional practices of the territory.

The result of the work of these young artists has taken the form of digital artwork collected on the MapMyArt platform. whose logo was made by the winner of a special call, the young Iranian designer Maryam Honarmand.